The BB process begins with a question: what’s the wild card? We look everywhere to bring a fresh perspective to everything we do. Our ultimate goal is to create a unique roadmap for your brand, whether you’re just at the beginning or thinking about a pivot. When it comes to logo development, we start by identifying our sources of inspiration with mood imagery. Once we’ve gotten our bearings, we head into sketching out our ideas. Then, refine, refine, refine.